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Le Cercle. Mile by mile

Did you know that participating in regular physical activities such as cycling can act as a protective barrier against serious conditions like obesity, heart disease, cancer, mental illness, diabetes, and arthritis? Incorporating cycling into your daily routine is among the most effective strategies for reducing the health risks associated with a sedentary lifestyle. This aligns with Le Cercle’s mission too. They aim to share their enthusiasm for cycling, which is why is fostering a local and inclusive cycling community. Le Cercle, a distinctive shop located in Nyon, Switzerland, specializes in a variety of bicycles, exclusive cycling apparel, accessories, lifestyle products, and other services related to cycling.

Perfection is made mile by mile, not found.

During the inauguration of their new exposition center, their objective was to highlight the idea that excellence in cycling, as well as in bicycles and business, isn’t stumbled upon; instead, it is meticulously crafted, step by step, e-mail by e-mail, and bicycle element by bicycle element.


  • Client

    Le Cercle

  • Team

    Minthical Bucharest

  • Year


  • Tags

    Art direction

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