ADC School. Make Ads for a Living
Did you know you can make a living out of ideas? Not out of having them, but out of making them work. Most people who dream of advertising don’t know where to start. Fewer know that the job is less about a lightning bolt and more about version 17 of a short copy. The ADC School campaign shows that reality with humor and affection: real people, hand-drawn chaos, and the small digital details every creative recognises, from the trend report search bar to the brief that has to go viral. This is ADC School’s mission: to turn curiosity into craft, in groups of 4 to 6 students, guided by the people who actually do the work.
Circled and carried
he first day of school still smells like a new notebook. For ADC School, we extended the campaign into a small welcome kit: notebook, pen and tote bag, marked with the same doodles and the circled “ideas” from the key visuals. They are simple objects that keep the promise close at hand, from the first class to the final portfolio.
