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Dove. Deeply nourishing

In our society, women often find themselves in the role of caretakers, prioritizing the needs of their children, spouse, parents, friends, and even pets over their own. Self-care is essentially about looking after yourself, which is crucial for your overall health and well-being. Specifically, it involves recognizing and fulfilling your own needs, a task that many women find challenging. Consequently, shifting the focus from caring for others to caring for oneself can feel unfamiliar and even self-indulgent. This shift is precisely what Dove aimed to highlight with its latest product launch. By dedicating time to self-nourishment, women stand to gain even more. The product serves as a comprehensive self-care package, addressing the needs that all women have.

Instore presence

Because 76% of purchasing decisions are made in-store, various materials have been developed to attract our customers’ attention, including wobblers, shelf stoppers, totems, llama stands, and islands.

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