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Pepsi. Super taste zero sugar

Reducing sugar intake leads to reduced inflammation in the body, improved skin health, a healthier heart, and increased energy levels. Pepsi’s challenge was to convey this message in an epic manner.

An assortment of feelings

As 76% of purchasing decisions are made in-store, a range of materials has been designed to attract our customers’ attention: islands, cardboard stands, shelf dividers, flappers, wobblers, and stickers.

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