Pepsi. Super taste zero sugar
Reducing sugar intake leads to reduced inflammation in the body, improved skin health, a healthier heart, and increased energy levels. Pepsi’s challenge was to convey this message in an epic manner.
An assortment of feelings
As 76% of purchasing decisions are made in-store, a range of materials has been designed to attract our customers’ attention: islands, cardboard stands, shelf dividers, flappers, wobblers, and stickers.
