Lipton. The taste of summer
Researchers believe that memory and smell may have a particularly strong connection compared to other senses. This is attributed to the brain’s architecture, which facilitates rapid connections between the olfactory system and the limbic system, where emotions and memories are processed.
In the summer of 2023, if you aimed to forge new memories, Lipton ensured that their customers established significant associations between positive experiences and the flavor of Lipton peach.
Instore presence
Given that 76% of shopping decisions occur in-store, Lipton took proactive measures to devise innovative materials and appropriate summer incentives to vividly bring this connection to life.
