


Domestos. The right to toilets
Were you aware that children from more than a quarter of Romanian schools are utilizing outdated toilets located in the backyard of their educational facilities? The campaign aimed to emphasize the importance of proper hygiene in ensuring the health of children. It was inspired by the brand’s mission to provide access to adequate toilets for 25 million people.
Build access to clean toilets in schools
Domestos serves as the primary advocate for hygiene in Romanian schools. However, in some instances, particularly in rural areas, there are no toilets to clean due to the lack of running water. This is why Domestos aimed to empower parents, teachers, institutions, and companies to facilitate the establishment of clean toilet facilities for children in schools.