Ecotron. Care for nature
Did you know that approximately 40 million tons of e-waste are generated globally each year? This equates to the disposal of 800 laptops per second. E-waste constitutes the fastest-growing waste stream, comprising 70% of all toxic waste. Alarmingly, 85% of this waste is incinerated or dumped in landfills, releasing harmful toxins into the atmosphere. Ecotron is a collective organization responsible for transferring the accountability of producers and importers of electrical and electronic equipment, which responsibly manages the processes of waste management for electrical and electronic equipment (WEEE) with the aim of facilitating their collection, treatment, recycling, and environmentally friendly disposal.
A collection of characters
A set of characters was specifically created for Ecotron to represent the various roles within the company. These characters were developed to reflect the personalities of the individuals within the organization.
Unique icons
A distinctive collection of icons was created to illustrate the responsibilities and roadmap of the processes undertaken by Ecotron.
Storytelling
Whether it’s about its educational and awareness processes, consultancy services, management of the WEEE ecosystem, or its various services, Ecotron communicates its story through imagery. Each point is highlighted through the art of visual storytelling.
